What essentially is application development?
The techniques and procedures involved in creating software for small wireless computing devices, such as smartphones and other handheld devices, are known as mobile application development.
In recent years, app development in Melbourne has grown in popularity; In fact, studies show that 21% of millennials open an app more than 50 times a day. While there is no doubt that the applications are popular, the sheer volume of these bespoke software programs can make it difficult to see results when developing your applications. With over 2.2 million apps available for download on the Apple App Store and another 2.8 million on the Google Play Store, it stands to reason that your app should stand out if you want a large number of people to download it. In the end, it all comes down to app development.
Their customers spend more time using mobile devices, which has now surpassed desktop and laptop use.
The time they spend on their smartphone is up 12% from the previous year.
The graph below shows that Australians spend more than twice as much time on their smartphone.
According to this chart from Google’s Consumer Barometer, 87 percent of Australians own a smartphone.
If you already have a firm, there is no doubt that you need an effective mobile strategy. You need to tailor your marketing (eg ads) to the mobile platform.
Next, when using a mobile app, you need to create a compelling experience for your customers. This will translate into higher lifetime value for each customer and more profitability for your company.
Whatever stage of business you are in, a mobile strategy that includes an app is quite beneficial.
Apps produce a significant amount of revenue.
As the use of smartphones grows, so does the corresponding revenue.
According to this chart, app revenue increased from $70 billion in 2015 to $88 billion in 2016. The projection for 2020 is $189 billion.
App stores make money from three main sources:
Install apps (for example, pay an amount to install the app).
In-app purchases (eg, pay for additional features within an app).
Advertising (for example, advertisers pay to display ads in their apps).
According to the data, the app economy is seeing tremendous revenue growth.
Apps that don’t earn cash through the app store, on the other hand, have enormous value.
Through digital interaction, applications add substantial value
Most of the apps are free. In 2018, nearly 94% of apps in Google Pay and 88% of apps in the Apple App Store were free.
On the other hand, applications can produce enormous value through digital interaction. The Starbucks app is a wonderful example and has resulted in a wonderful level of digital engagement.
The Starbucks app is used by 48% (48%) of smartphone owners who use restaurant loyalty apps.
The Starbucks rewards program accounts for 40% of company-operated sales in the United States. Additionally, digitally engaged customers purchase two to three times as many items.
We can help you create exceptional digital engagement through an app.
Should you focus your efforts on the Android platform?
It would be helpful if you thought about delivering your software on the Android platform, depending on the scale of your project.
The top three reasons why you should consider the Android platform are as follows:
1) Android has a global market share of 74.3%.
2) Even in markets where Android is not the market leader, it enjoys a large market share.
3) Google Play has many more downloads than Apple App Store.
Here is a detailed article on building Android apps. This post will take an in-depth look at Android app development.
Hybrid Apps – Make your software available on both platforms.
Given the information presented above, you probably want to build your app for both iOS and Android.
There will be very little code duplication between the two platforms if you build native apps for both. The iOS and Android platforms each have their own development environments and languages.
However, ‘hybrid apps’ can be created that can be deployed on both platforms for most applications.
Hybrid development environments two earlier ones, like Ionic or Phonegap, relied on enclosing a “web page” in an app container. The user interface was “clumsy”, leading to a poor consumer experience.
The next generation of hybrid apps outperforms ‘native apps’ in performance. This is a ‘sea change’ in the hybrid development approach.
React Native is our preferred hybrid development platform.
We use React Native, a Facebook app development environment, for most of our projects.
The real advantage is that it uses native UI components, which provide a user experience equivalent to that of a native app.