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3 Tips for Designing Your Small Business Website

Having your presence online as a business comes with a load of benefits. It impacts your digital marketing and conveys you as a professional in your craft. Whether you are an established small business or a startup, you can get on the web presence to earn you clients. However, for you to get all these benefits, you must know how to design your website and stand out from the crowd. Here is how you do it!

1. Get a Professional Domain Name

It all starts with your domain name. This is your identifier online and the easier to remember it is, the better for users. No one wants to keep getting redirected for typing in the wrong domain name. When selecting one, ensure you include keywords that are relevant to your business and keep it short. Additionally, use traditional top-level domains such as.com, .net, or even .org to enhance professionalism. Even though this process is arguably the easiest, it can be a nightmare for some people. Worry no more! If you are having trouble finding one, use a domain names provider such as IONOS. IONOS prides itself on having an AI assistant to help you quickly generate the ideal domain names. Besides the domain name, you also get free wildcard SSL for safe data transfers, free email accounts, as well as private registration. Simply check the availability of your domain name on IONOS and proceed to register and own it.

2. Go for Consistent Branding

In the online scene, branding is a very important element. Remember that a website is an extension of your brand, thus crucial that you remain consistent. If you have theme colours already in your business, consider using the same shades, fonts, and logos for your online visual image. It helps to build a cohesive brand identity for your small business.

The best thing about website design is that it is a continuous process. You only need to have a branding guide so you can use it as a point of reference anytime you want to add some elements or even pages. With this, you have the ultimate flexibility to make small changes to your web design while remaining consistent.

3. Optimise Your Website for Search Engines

At the mention of optimisation, most people shift their attention to SEO (Search Engine Optimisation). You may have the best-designed website but if it is not optimised, your target audience may never find it. Some of the things you need to do to optimise it for search engines like Google and Bing is using relevant keywords on your site. You can include them in your high-quality content.

For instance, if your small business is about plumbing and water repair, you need to research the most asked questions regarding the topic and then answer them. This helps potential clients find your site more easily when they need the particular services. Don’t forget to use the ideal calls to action prompts for when customers visit your website. They need to know what to do and how to contact you!

Conclusion

Introducing your small business in the online scene is a potential move. Depending on how you do it, you may either earn more business or experience a decline. To be successful, ensure you have the proper domain name and remain consistent with your branding. This helps you avoid confusing your customers. With the website operational, focus on optimising it for search engines as this makes you more discoverable.

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